PETA’s Fur is a Drag campaign steps over the line

PETA's new ad. Taken from

PETA's new ad. Photo from

Oh, PETA. I know you must have selected someone new to run your advertising campaigns because they just keep getting more ridiculous. First you had a commercial banned from the Super Bowl because it was too scandalous, and now, you have decided that fur is a drag, literally.

According to MTVU UK: “The London party [for the new Fur is a Drag campaign] will feature a parody of a fur runway show, cross-dressing models will be sporting fur clothing that will be accessorised with paint and animal traps.”

Other PETA supporters have began supporting the campaign in other ways. On The PETA Files blog, men said they dressed as “silly” as possible, and by “silly” they meant “as women,” and wore fur as part of their cross-dressing to illustrate the sillyness.

So what I am gathering from all of this is that wearing fur is as ridiculous as cross-dressing. 

And while I understand what PETA is trying to do, it is being used to make fun of cross-dressers (and most likely transpeople and drag performers, because they are all the same thing, right?). It’s not acceptable. PETA, if you really want people to stand up and take notice of your issues, do it in a more positive manner than this. Don’t alienate some people to further your campaign, and certainly don’t make fun of people while you’re doing it.

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25 thoughts on “PETA’s Fur is a Drag campaign steps over the line

  1. You actually make it seem so easy with your presentation but I find this matter to be actually something which I think I would never understand. It seems too complex and very broad for me. I am looking forward for your next post, I will try to get the hang of it!

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  3. It’s a damn shame that PETA feels the need to co-opt drag as a way to make its point. I’m wondering where all of the sniping is coming from these days. It’s as if everyone’s afraid to stand up for those around them against the social conservative camps because we don’t know when it’s going to be our turn. Seriously folks, everyone’s turn is coming with this crowd. They’re attempting to see how far back they can turn time.

    They’re trying to give corporate entities more of a voice than the people themselves. And if we let them do it to our neighbors, there’s not going to be anyone that will come to our defense when it’s our turn. And mark my words, they will come for us. We need to learn to respect ourselves and each other so when the time comes we can all stand together and turn back this assault on our rights and indeed our lives.

  4. Pingback: Transphobia and Heterosexism are not “Liberating” or “Cruelty-Free”: On Afrocentric Veganism, Ce Ce McDonald, and Trayvon Martin | The Sistah Vegan Project

  5. Pingback: Animal Rights Activism, Sexism & the Parable of PETA | Bluestockings Magazine

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